RBC Capital Markets l 2018
RBC Commercial Truck Dealer survey is showing a positive outlook for the upcoming year. A survey designed to provide sales a view of expectations and other notable trends in the North American Class 5-8 markets. This survey was conducted in late March, receiving 76 responses from dealers.
86% of all original equipment manufacturer dealers expect sales to rise, revealing that the market is in a good spot! With demand growing, if production does not meet demand – build times will extend out. If this is the case customers will have to wait longer to get their truck from ANY OEM. That being said NOW is the time to buy.
Survey Volume 18 revealed “Navistar and Volvo dealers had the highest percentage of dealers characterizing pricing as competitive while Daimler dealers had the lowest representation and improved from the prior survey.” –RBC. As a Navistar dealer we feel pricing is very competitive giving us the confidence to compete with other manufacturers on price.
Competing OEM dealers see Navistar’s new products will give the market share gain in both class 5-7 and class 8. This raised concern for other dealer from 58% to 68% that Navistar dealers will take their customers due to industry pricing and incentives.
81% of Navistar dealers feel sales will be up from 2017. Dealers have confidence in International, confidence in the product that is being put out into the marketplace and feel their sales will show it.
% of responding dealers hat expect 2018 sales up/down **see chart above**
“As expected, feedback was largely positive, reflecting currently strong N. America commercial vehicle market fundamentals; given the recent/ongoing level of industry orders, the view toward sustainability of the Class 8 cycle was a little more optimistic than we anticipated.” – RBC
See full RBC Commercial Truck Dealer survey here!